editorial policy

Editorial Policy — How Elara Sources Pregnancy Information

How Elara writes, sources, reviews and updates pregnancy, birth and newborn guidance.

The short answer: Elara summarises guidance from primary health authorities including WHO, NHS, CDC and ACOG. We provide education, not diagnosis, and identify situations that need professional care.

Who publishes Elara

Elara is made by a small independent team led by founder and iOS developer Vladislav Goliakov. On the App Store the app is sold under the seller name Declan John Nanton, which is the account that distributes Elara: Pregnancy Tracker. Product and media details are available in the Elara press kit.

This website is written by the Elara editorial team. Pages that compare Elara with other apps are published by the Elara team and say so on the page.

How a health page is made

  • We start from current guidance published by national health services and professional bodies (for example NHS, ACOG, WHO, CDC, NICE and RCOG) and link those sources on the page
  • Each page opens with a short, direct answer, then context, then warning signs that need professional care
  • Every medical page shows its sources and the date it was last updated
  • At the moment no independent clinician reviews our pages. We will name a medical reviewer on the page, with their credentials and review date, only once one has actually reviewed it
  • Pages are re-checked when a source we cite changes its guidance, and at least once a year

Our source standard

  • Primary public-health authorities and professional medical bodies
  • Peer-reviewed evidence when a specific claim needs it
  • Visible sources and updated dates on health guides

Our limits

  • We do not diagnose or replace prenatal and paediatric care
  • We do not claim medical review by a clinician unless a named reviewer is shown
  • We do not invent certainty where normal experiences vary
  • We correct factual errors and date material updates

Contact the editorial team

Send corrections or source questions to editorial@elarapregnancy.com. Product and publisher enquiries: support@elarapregnancy.com.